# Golden Hour, Every Hour: Brand Identity & Experience for Beach Escape

- Client: Beach Escape
- Industry: Beach Bar & Hospitality
- Services: Branding, Web Design & Digital Product, Print & Signage, Social Media & Content
- Year: 2025

## Crafting a retro-riviera identity built for sunset lovers

The identity leans into a 1970s Riviera mood without tipping into pastiche: a sun-and-shell mark that works as small as a coaster stamp and as large as a beach flag, paired with a palette of dusty coral, deep ocean navy, warm cream and mustard yellow.

A custom icon set — palm fronds, a citrus wedge, a low sun — gives the team a visual shorthand they can drop onto anything from a menu to a wristband without it ever feeling like clip art.

## Open until the sun gives up: menus, signage & the little details

On-site, the brand had to survive sand, salt water and sticky cocktail hands. That meant a menu system printed on weather-resistant stock, hand-painted-style wooden A-frame signage that

doubles as Instagram bait, and a full set of cups, coasters and staff apparel that all read as one place — even when the tables are three rows deep in beach towels.